Category:

Marketing

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Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives. Advertising is known for getting peoples attention and affecting…

Read the PostThe wrong business model?

January 24 /
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How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…

Read the PostPost Digital Design

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Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 14 /

In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…

Read the PostA tool for new-marketing

October 12 /

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing • Local Therapy viagra for sale include its…

Read the PostMobile Abilities Map

October 6 /
October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

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Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

September 7 /
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If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply

August 5 /
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When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 31 /
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In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…

Read the PostPerspectives on Content

July 28 /
July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

July 2 /