Category:

2009

January 17 /
November 27 /
November 24 /
November 15 /
October 25 /
October 15 /

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 14 /

In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…

Read the PostA tool for new-marketing

October 12 /

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing. I’ve been part taking in some discussions and…

Read the PostMobile Abilities Map

October 6 /
October 1 /
September 28 /
September 17 /
September 13 /
September 9 /

Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

September 7 /
August 28 /
August 25 /
August 20 /
August 12 /
August 10 /

If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply

August 5 /
August 5 /
August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 31 /
July 28 /

In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…

Read the PostPerspectives on Content

July 28 /
July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

June 24 /
June 18 /
April 9 /
March 19 /

Advertising is EXPANDING, from messaging to creating deliberate value. What does this mean? This is an explanation I’ve written in order to explain one of…

Read the PostAdvertising is expanding

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

February 4 /

Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

February 2 /
December 24 /