Category:

Post Digital

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The iPad might be an impressive piece of technical hardware, but it’s just a box. Innovating for boxes, instead of people, will just help us…

Read the PostFor humans not boxes

April 1 /

If our future friends are our objects, how would we communicate with them? In his lecture from SXSW Douglas Rushkoff discusses how the population at…

Read the PostOur future identities

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A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives. Advertising is known for getting peoples attention and affecting…

Read the PostThe wrong business model?

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How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…

Read the PostPost Digital Design

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Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 14 /

In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…

Read the PostA tool for new-marketing

October 12 /

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing. I’ve been part taking in some discussions and…

Read the PostMobile Abilities Map

October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

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Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

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If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply

August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 28 /

In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…

Read the PostPerspectives on Content