Mobile is at the forefront of representing a completely new way of thinking about marketing.
But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform.
Since the Mobile Abilities Map pdf, published two weeks ago, has received a great deal of interest. I thought it would be a good resource to readers if I collected and published my inspiration and ideas to each topic. Hopefully getting some inspirational juice flowing.
– I’ve added links to each resource on slides where this was possible.
I hope people appreciate the presentation, and continue sharing great links on their own blogs (and link back here) or in the comments section on this blog.