https://ukesters.com/music/aloha-friday Mark Earls and Alex Bentley claim that emulation (our ability to do what others do) is the only trait that differentiates us from other primates…
https://bisousmagazine.com/tom-ford Read the PostEmulation and Social Emotion
If the purchase process isn’t linear, what is it then? Mark Earls, Alex Bentley and Stephen Phillips all talked about the concept of Snakes and…
https://eliteelectrics.net/electrical-installation Read the PostSnakes and ladders, desires and needs
There has been a discussion in my company and with some clients the last weeks regarding the value of a six minute visit versus a…
Read the PostFragmenting – why visitor time on a campaign site might be quite irrelevant
One of the headlines in the report “A new model for news” ads a valuable perspective to why people check their news while in front…
https://www.containerkingsthailand.com/company Read the PostConstant checking [news] is linked to boredom
Klonopin For Sale Online Representatives from two of the largest web media agencies in Norway told us Wednesday that their research into why people where visiting the large web…
As: – Participants are getting more and more annoyed by interruption. – And better and better at avoiding it. (link) – Technology is presenting a…
PresentationZen presents a video with Edward DeBono talking about creative thinking. I especially like two things: 1 included in the top four perceived causes of…
Read the PostCreative thinking through less certainty and more provocation
An interview with David Ariely seems to extend the notion that the brain is a “filling in the gaps”-machine . Constructing narratives and realities based…
Emotions are the unconscious non-rational effect of values and meaning on our ability to create preference and take action. Let me try to explain two…
John A. Deighton and Leora Kornfeld puts marketing activities on a x/y two dimensional graph visualizing “Information towards Meaning” and “Access towards Identity.” Is this…
Read the PostCreating brand loyalty through meaning and identity
Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
In one more of his excellent posts concerning the content of the Internet, the publishing industry and the influx of enormous amounts of information due…
Read the PostShould we be in the business of filtering information, or creating less?
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
Social strategies appeal to the basic human needs of identity and value (9-20kg) 4-5(Table III), altered self esteem, past and present partner viagra generic. .…
Read the PostDo you employ “social” strategies in your “one way” marketing?
After two days at a mobile/tech/business conference your head is quite full of “business models” based on technological possibilities. Not! As I would think is…
Read the PostThe problem with innovation by technology, and not participant
Two main traits of the human brain work together when creating brand preference: Energy conservancy and emotions. Where as the brains need to create preference…
Today I’ve experienced two stereotypical mistakes from a retailer trying to build a strategy for their new webpage: Writing the whole strategy from a “We…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
Read the PostThe brain is not lazy it’s a survival mechanism.
Implementing every thinkable applications interface into the browsers GUI is just way to unnecessarily complicated. The future is not Free web-version of software, but “Cooperative…
If the future of Internet content should be shaped by it’s participants (consumers) it would be totally different from today’s content. (Which is mainly shaped…
Read the PostWhat does the future content of the web look like?
Chris Anderson invests all his energy at the moment on his new book/thesis: “What happens in an economy when bandwidth, storage and processing becomes free?”…
Held a lecture a couple of weeks ago concerning the possibilities which exists if we turn the tools we use inside companies and organizations today…
Experience Matters writes, in concern with online commerce and the paradox of choice: “When we purchase products, we simply have too many choices to make…
Putting People first quotes BBC’s reporting on the favourite functionality of the One Laptop Per Child amongst children in Nigeria: “Clearly, children love the machine.…
Mohammad Iqbal writes a dangerous manifesto on ChangeThis.com claiming the traditional “one-value” brand is an old institution which should be put to rest. The solution…
Read the PostIn this age of abundance everything is different…
Neuromarketing claims that “committed party voters did not process information in a rational or analytical manner.” (link) value in selected patients. generic viagra online Physical…
Just two snippets from an article by Mona Patel ( Influencing the customer experience through the internet) over at mycustomer.com . Mona argues the…
Read the PostCommunicating to both the rational and emotional parts of the brain
