New Digital

August 10 /

If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…

Read the PostThe ability to multiply

August 5 /
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When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

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In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…

Read the PostPerspectives on Content

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This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

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As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…

Read the PostChanging the Currency

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Products are just stuff, and represent nothing of value on their own erectile buy viagra online treatments that have been thoroughly tested in. . It…

Read the PostProducts are Worthless

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In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…

Read the PostThe Mobile Eco-System

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As we come up with new ideas and concepts for how companies and organizations should market themselves and connect with their consumers it’s important to…

Read the PostExpanding our toolbox

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