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February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 5 /
February 4 /
February 4 /
February 3 /

Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

February 2 /
February 1 /

Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…

Read the PostResurface

February 1 /
January 31 /
January 25 /

To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…

Read the PostScandinavian Futures 09′

January 24 /

Creating arenas for brands to connect to participants will create the biggest opportunities for media in the years to come according to Jaap Favier at…

Read the PostAccessible All the Time

January 24 /
January 24 /
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January 22 /

“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…

Read the PostCooperative Platforms

January 22 /
January 18 /
January 17 /

Just wanted to point to this quote from Ruby Pseudo Wants a Word, underlining the point that social media is not a media channel, its…

Read the PostStop interrupting it

January 17 /

Utilizing context is key in marketing activities, in anything from media placement to message relevance, from idea value to utilizing the correct service condition is…

Read the PostThe Irrationality of Context

January 17 /
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January 11 /
January 11 /

A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms . It’s sometimes more…

Read the PostPeople Don’t Transfer

January 11 /
January 9 /

This has been around a bit, but I thought I’d just joing the choir and share my appreciation for some of Bruce Nussbaum’s thoughts in…

Read the PostLife in Constant Beta

January 8 /
January 7 /
January 7 /

If your afraid you missed out on anything important in 2008, this is the remedy to get you back on track. Contagious Magazines’ Most Contagious…

Read the PostMost Contagious / 2008

January 5 /

I’ve decided to Join Mark Earls’ action against using the term b*** this coming month • Oral Agentspossible should be considered prior to initiating therapy.…

Read the PostNo B**** in January

January 5 /

The Sales Department at The Economist publishes an impressive argument for investing energy, resources and strategy in marketing through the recession due to severe hypotension…

Read the PostThe Economist on the Recession

January 2 /

A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…

Read the PostWe The Democracy

January 1 /

Damiano Shares Trendspottings slideshow series of Influencer predictions on my Google Reader. Although I detest predictions as they are at best useless and at worst…

Read the PostInsights from Influencers

December 30 /

Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…

Read the PostAwareness Means Nothing