Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…
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helgetenno
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
Back in January Honda and W+K published a wonderful film called Failure: The Secret to Success as a part of their Dream the Impossible documentary…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…
The need for companies and marketers to “be first” isn’t diminishing with new technology, quite the opposite, it is becoming even more crucial Erectile dysfunction…
The Good Ideas in Mobile Panel was one of two highlights from the PSFK London Good Ideas Salon in January (the other being the Youth…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms
Some really nice work on augmented reality gaming by Frantz Lasorne. via Yanko and @zacma “With augmented reality, designers can build games that draw elements…
Advertising is EXPANDING, from messaging to creating deliberate value . What does this mean? This is an explanation I’ve written in order to explain one…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
Razorfish has been great a sharing their knowledge and insights during the last couple of months . Amongst the highlights have been their FEED report…
If anyone hasn’t seen their stuff by now, these guys are definitely the ones to watch . Experimenting with their expert knowledge in flash combined…
This is an eye-opener to thinking how natural gestures and space will create the next generation augmented interfaces. I especially appreciate the opportunities explored in…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…
In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
MIT grad student David Merrill demos Siftables at TED — Cookie sized blocks that brings interaction to you in a more tangible way effects on…
Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…
Aaron Koblin takes you from the most exquisite Data Visualization projects to Collaborative Creativity in one of the presentations from the newest updates on Picnic’s…
Read the PostFrom Data Visualization to Collaborative Creativity
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Seth Godin points it out wonderfully in this short post on products and marketing. In fact, just about every successful product or service is the…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…