If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
Category:
Mobile
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
Read the PostIt’s Not About Creating Situations, It’s About Finding Them
Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…
Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
The Good Ideas in Mobile Panel was one of two highlights from the PSFK London Good Ideas Salon in January (the other being the Youth…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
If anyone hasn’t seen their stuff by now, these guys are definitely the ones to watch . Experimenting with their expert knowledge in flash combined…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
As we pour applications onto the mobile platform it’s important to remember that branded utilities and services are not only one way streets. Restricting them…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…
PSFK published a video from their Good Ideas in 2009 talks. This one concerning mobile. I especially appreciate the thoughts on: 1. How we are…
Mobile is not a small scale internet platform. Even if it has a tiny screen and slower connection it still is a much richer device.…
A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…