A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
Category:
Interaction design
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
One of the first slideshows I published on Slideshare, about two years ago, just reached 50000 views . It’s, as the subtitles explains, about websites,…
Read the PostFirst Impressions, Marketing, Brand and Participants
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
Read the PostIt’s Not About Creating Situations, It’s About Finding Them
Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
This is an eye-opener to thinking how natural gestures and space will create the next generation augmented interfaces. I especially appreciate the opportunities explored in…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
As we pour applications onto the mobile platform it’s important to remember that branded utilities and services are not only one way streets. Restricting them…
Feed: The Digital design Blog publishes this brilliant new addition from Microsoft Labs on future technology and it’s interfaces. What continues to amaze me with…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…
MIT grad student David Merrill demos Siftables at TED — Cookie sized blocks that brings interaction to you in a more tangible way effects on…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys