Category:

Online Advertising

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 10 /
March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

March 4 /
March 1 /
February 28 /

Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…

Read the PostEnable Theft

February 26 /

If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…

Read the PostShareability

February 23 /
February 15 /

Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…

Read the Post13 Years of Evolution

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 5 /
February 4 /
February 3 /

Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

February 2 /
February 1 /

Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…

Read the PostResurface

February 1 /
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January 24 /

Creating arenas for brands to connect to participants will create the biggest opportunities for media in the years to come according to Jaap Favier at…

Read the PostAccessible All the Time

June 18 /
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April 22 /

Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…

Read the PostTrends in Interactive Media

April 17 /
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February 28 /

One of the most important aspects of any web-activity is to get visitors over the initial threshold, this can be the solutions first ten seconds…

Read the PostCrossing The Threshold

February 24 /
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December 29 /

Bizreports reports on video ad effectiveness online compared to television. A recent study from the Simmons brand of Experian research has found that people pay…

Read the PostPaying more attention online