Category:

Perspective

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What is marketing in 2013? How do you ignite your ambassadors and the makers of things? The following presentation was held for Microsoft in Lisbon…

Read the PostIgnite us

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…

Read the PostPost Digital Design

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Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

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When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

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In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

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Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

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We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

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