Category:

Content Marketing

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In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan. Saying that the most interesting thing…

Read the PostThe Mobile Eco-System

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I’m really appreciating this presentation by Renny Gleeson on TED. Talking about our culture of availability and shared narratives. That today sharing narratives sometimes are…

Read the PostMake It More Human

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Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…

Read the PostMobile Collaboration and Tribing

April 5 /

Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…

Read the PostThe Recording Device

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With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…

Read the PostIdiots or Wizards

March 22 /

In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 20 /
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Advertising is EXPANDING, from messaging to creating deliberate value. What does this mean? This is an explanation I’ve written in order to explain one of…

Read the PostAdvertising is expanding

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 10 /
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If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…

Read the PostServe Communities, Serve People

March 8 /

In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…

Read the PostEmerging Experiences

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

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February 28 /

Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…

Read the PostEnable Theft

February 26 /

If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…

Read the PostShareability

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Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…

Read the Post13 Years of Evolution