https://ukesters.com/music/aloha-friday Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
https://bisousmagazine.com/tom-ford Read the Post“Only in Digital” abilities list
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
https://eliteelectrics.net/electrical-installation Read the PostContent, Conversation, Contagion
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
https://www.containerkingsthailand.com/company Read the PostThe New Brand landscape 2
Klonopin For Sale Online In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…
As we pour applications onto the mobile platform it’s important to remember that branded utilities and services are not only one way streets. Restricting them…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…
If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…
This video from Influx Insights discusses what the BBC should do with it’s twitter.com/bbc account . Listening to the beginning of the video it reminds…
In the 90’s we focused on connecting computers, then there was connecting mobiles, but for the next decade, we will be working on connecting things…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
Especially in hard financial times it is important to remind ourselves that marketing is NOT about selling stuff, it’s about giving the participant a reason…
Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Seth Godin points it out wonderfully in this short post on products and marketing. In fact, just about every successful product or service is the…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Creating arenas for brands to connect to participants will create the biggest opportunities for media in the years to come according to Jaap Favier at…
It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
15 short Videos from Tom Peters and Seth Godins panel concerning, business, openness, social media, blogging and much more Sexual counseling and education (sex therapy,levels,…
Listening to Itay Talgam or watching Ben Zander it is remarkable how universal the thoughts of leadership in conducting are and how applicable these thoughts…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
Stephen Phillips expanded the notion of Word-of-Mouth on the WARC Influence Conference a couple of weeks ago . Discussing it as the ubiquitous notion of…
