Content Marketing

February 14 /

We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 5 /
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February 3 /

Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

February 2 /
February 1 /

Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…

Read the PostResurface

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January 25 /

To anyone planning to attend Scandinavian Futures this tuesday Nackdelarna med psykosexuell terapi inkluderar dess variabla effekt vid behandling av ED, kostnad och acceptans av…

Read the PostScandinavian Futures 09′

January 24 /

It’ seems Seth Godin was right all along when saying “build your marketing into the product” including hyperlipidaemia- a comprehensive sexual, medical and psycho-social viagra…

Read the PostA Much More Natural Relationship

January 15 /
December 19 /

What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it…

Read the Post12 tips on service design

December 10 /

People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…

Read the PostThey care sometimes

December 8 /

Adrian Ho over at Zeus Jones has a brilliant take on the move from message centered advertising to services focused marketing. The presentation to a…

Read the PostExplaining the difference

November 15 /
November 14 /

Just wanted to recap on one big important factor in participatory marketing, when consumers and brands co-create new products and new services. And that is…

Read the PostAnticipating it

November 11 /

A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on The New Brand Landscape. It’s a collection of…

Read the PostThe New Brand Landscape

November 2 /

One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…

Read the PostThe Verb

October 30 /

Not only will brands need to start rethinking their digital communication from the big walls of the browser based internet and onto smaller, more activity…

Read the PostThe Reversed Content Delta

October 27 /
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October 25 /

Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…

Read the PostPerkonomics and Brand Utility

October 19 /
October 14 /

One of Cory Doctrow’s quotes resurfaced the other day: “Content isn’t king, conversation is. Content is just something to talk about” Now discussion regarding social…

Read the PostIt’s not the content…

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