A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
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Activity Based Advertising
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
Storytelling is packaging, a vehicle designed around an idea in order to increase its effectiveness in communication. According to Al Ries, advertising is storytelling: “Without…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies…
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented”…
We seem to be looking for universal principles, when we should be looking for fragmentation. It’s quite common when trying to understand something that we…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
As we are moving from the Attention Web to an Everyday Life, where technology and communication are integrated parts, providing additional deliberate value becomes increasingly…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience
Watching this video (below) explaining social updates I get the feeling that what they call “the ambient model” is identical to “the broadcasting model”, and…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
Social Media is not only about participating in conversations . It’s as much about giving participants something to converse about. First; the Social Media discussion…
Read the PostSocial Media is just as much about SHARING as about participation
In one or two short sentences, are you able to describe the essence of what you do, or your goal? Inspired by the people at…
Read the PostWHY they are valuable in peoples lives, and HOW to create deliberate value
Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
Read the PostIt’s Not About Creating Situations, It’s About Finding Them
Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…
Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
The need for companies and marketers to “be first” isn’t diminishing with new technology, quite the opposite, it is becoming even more crucial Erectile dysfunction…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms