Category:

Activity Based Advertising

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

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Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is…

Read the PostStop buying customers

October 14 /

In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…

Read the PostA tool for new-marketing

October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

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This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

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Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…

Read the PostMobile Collaboration and Tribing

April 5 /

Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…

Read the PostThe Recording Device

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In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

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Advertising is EXPANDING, from messaging to creating deliberate value. What does this mean? This is an explanation I’ve written in order to explain one of…

Read the PostAdvertising is expanding