https://ukesters.com/music/aloha-friday As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies…
https://bisousmagazine.com/tom-ford Read the PostNew Strategies Require New Measurements
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented”…
https://eliteelectrics.net/electrical-installation Read the PostREAL value AS it is happening
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
https://www.containerkingsthailand.com/company Read the PostDigital didn’t change anything, but everything digital changed.
Klonopin For Sale Online There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
Read the PostContext is not a constant / The Post Digital Potential
Products are just stuff, and represent nothing of value on their own erectile buy viagra online treatments that have been thoroughly tested in. . It…
Taking the suggestion from one of my previous posts, that marketing can be divided into three segments based on its abilities. (Messaging, The Collective Exchange…
Since it’s not about technology, but about humans, we should pay more attention to the following statement: The unique effects of digital marketing is not…
As people are discussing whether or not they had the creativity to ask Wolfram Alpha a smart enough question, if Bing is a real threat…
If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience
Tim Brown makes an excellent argument against technology becoming to ubiquitous in the sense that it just solves our tasks without including us in the…
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
If we are trying to understand how communication is changing / evolving / innovating we need to look at the bigger picture, not deconstruct the…
Read the PostIt’s not about Twitter, It’s About Extending Our Digital Language
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
Watching this video (below) explaining social updates I get the feeling that what they call “the ambient model” is identical to “the broadcasting model”, and…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
I’m really appreciating this presentation by Renny Gleeson on TED. Talking about our culture of availability and shared narratives. That today sharing narratives sometimes are…
Added value through context might still be in its infancy compared to the “search”, but it’s becoming more obvious by the day the affect that…
The challenge of traditional channel based advertising is that it tries to transform one brilliant brand idea into the widest possible story told in the…
Social Media is not only about participating in conversations . It’s as much about giving participants something to converse about. First; the Social Media discussion…
Read the PostSocial Media is just as much about SHARING as about participation
In one or two short sentences, are you able to describe the essence of what you do, or your goal? Inspired by the people at…
Read the PostWHY they are valuable in peoples lives, and HOW to create deliberate value
Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
Read the PostIt’s Not About Creating Situations, It’s About Finding Them
Marketing used to follow simple rules, keeping us at a safe distance from our customers and only communicating to them through one way glass and…
Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…
Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
