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Taking the suggestion from one of my previous posts, that marketing can be divided into three segments based on its abilities. (Messaging, The Collective Exchange…
Since it’s not about technology, but about humans, we should pay more attention to the following statement: The unique effects of digital marketing is not…
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If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
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Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
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One of the first slideshows I published on Slideshare, about two years ago, just reached 50000 views . It’s, as the subtitles explains, about websites,…
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Watching this video (below) explaining social updates I get the feeling that what they call “the ambient model” is identical to “the broadcasting model”, and…
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People don’t connect online because they can talk to each other, they connect online because they through an exchange of ideas identify and define a…
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I’m really appreciating this presentation by Renny Gleeson on TED. Talking about our culture of availability and shared narratives. That today sharing narratives sometimes are…
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Social Media is not only about participating in conversations . It’s as much about giving participants something to converse about. First; the Social Media discussion…
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Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
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Marketing used to follow simple rules, keeping us at a safe distance from our customers and only communicating to them through one way glass and…
