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There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
As we are moving from the Attention Web to an Everyday Life, where technology and communication are integrated parts, providing additional deliberate value becomes increasingly…
As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
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Taking the suggestion from one of my previous posts, that marketing can be divided into three segments based on its abilities. (Messaging, The Collective Exchange…
Since it’s not about technology, but about humans, we should pay more attention to the following statement: The unique effects of digital marketing is not…
As people are discussing whether or not they had the creativity to ask Wolfram Alpha a smart enough question, if Bing is a real threat…
If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience
Tim Brown makes an excellent argument against technology becoming to ubiquitous in the sense that it just solves our tasks without including us in the…
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
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If we are trying to understand how communication is changing / evolving / innovating we need to look at the bigger picture, not deconstruct the…
Read the PostIt’s not about Twitter, It’s About Extending Our Digital Language
One of the first slideshows I published on Slideshare, about two years ago, just reached 50000 views . It’s, as the subtitles explains, about websites,…
Read the PostFirst Impressions, Marketing, Brand and Participants
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
Watching this video (below) explaining social updates I get the feeling that what they call “the ambient model” is identical to “the broadcasting model”, and…
As we come up with new ideas and concepts for how companies and organizations should market themselves and connect with their consumers it’s important to…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
People don’t connect online because they can talk to each other, they connect online because they through an exchange of ideas identify and define a…
Read the PostAre we too focused on getting people to talk to us instead of exchanging ideas
I’ve decided to follow in the footsteps of many before me and publish my slides separately on flickr.com. I’m not sure how this turns out,…
I’m really appreciating this presentation by Renny Gleeson on TED. Talking about our culture of availability and shared narratives. That today sharing narratives sometimes are…
Added value through context might still be in its infancy compared to the “search”, but it’s becoming more obvious by the day the affect that…
The challenge of traditional channel based advertising is that it tries to transform one brilliant brand idea into the widest possible story told in the…
Social Media is not only about participating in conversations . It’s as much about giving participants something to converse about. First; the Social Media discussion…
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Segmenting target groups by demographics replicates the traditional mindset that customers could be interested in our brand and our products ALL the time . This…
Read the PostDemographics presupposes people are listening ALL the time.
In one or two short sentences, are you able to describe the essence of what you do, or your goal? Inspired by the people at…
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Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
Read the PostIt’s Not About Creating Situations, It’s About Finding Them
Marketing used to follow simple rules, keeping us at a safe distance from our customers and only communicating to them through one way glass and…
