Category:

Marketing

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As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…

Read the PostChanging the Currency

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Products are just stuff, and represent nothing of value on their own. It is first when they are introduced to a situation (or context) of…

Read the PostProducts are Worthless

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In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan. Saying that the most interesting thing…

Read the PostThe Mobile Eco-System

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I’m really appreciating this presentation by Renny Gleeson on TED. Talking about our culture of availability and shared narratives. That today sharing narratives sometimes are…

Read the PostMake It More Human

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Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…

Read the PostMobile Collaboration and Tribing

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Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…

Read the PostThe Recording Device

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