Category:

Just a thought

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

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As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…

Read the PostChanging the Currency

June 11 /
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Products are just stuff, and represent nothing of value on their own. It is first when they are introduced to a situation (or context) of…

Read the PostProducts are Worthless

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In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan. Saying that the most interesting thing…

Read the PostThe Mobile Eco-System

April 26 /

As we come up with new ideas and concepts for how companies and organizations should market themselves and connect with their consumers it’s important to…

Read the PostExpanding our toolbox

April 26 /
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Back in January Honda and W+K published a wonderful film called Failure: The Secret to Success as a part of their Dream the Impossible documentary…

Read the PostThe Secret to Success

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In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

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A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 10 /
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Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

March 4 /
March 2 /

Feed: The Digital design Blog publishes this brilliant new addition from Microsoft Labs on future technology and it’s interfaces. What continues to amaze me with…

Read the PostDesign by Space and Gesture