Category:

Branded Utility

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Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…

Read the PostMobile Collaboration and Tribing

April 5 /

Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…

Read the PostThe Recording Device

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With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…

Read the PostIdiots or Wizards

March 26 /
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In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 19 /

Advertising is EXPANDING, from messaging to creating deliberate value. What does this mean? This is an explanation I’ve written in order to explain one of…

Read the PostAdvertising is expanding

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 10 /
March 8 /

In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…

Read the PostEmerging Experiences

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

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We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…

Read the PostThe New Mindset

February 8 /

Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…

Read the PostSuccess Metrics

February 5 /
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Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…

Read the PostExplore New Platforms and Devices

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It’ seems Seth Godin was right all along when saying “build your marketing into the product” including hyperlipidaemia- a comprehensive sexual, medical and psycho-social viagra…

Read the PostA Much More Natural Relationship

December 8 /

Adrian Ho over at Zeus Jones has a brilliant take on the move from message centered advertising to services focused marketing. The presentation to a…

Read the PostExplaining the difference

November 15 /
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A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…

Read the PostThe New Brand Landscape

November 2 /

One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…

Read the PostThe Verb