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https://goghummo.com/corporate-tour-package We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
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Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
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According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
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“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…
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Just thought I’d help spread this around . It’s David Avalon’s comprehensive take on the opportunities for digital marketing in 2009 . As is typical…
An overly focus on “technology” or platform seems to make our strategies partly blind to the richness that exists within the walls of digital media.…
Data aspires to become one of marketers greatest assets in the collaborative marketing landscape: Identifying the participants social object and then exploring ways to “feed”…
As we are expanding our strategies to include services and experiences Accessible becomes as important a part of the strategy as Relevant has been for…
A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms . It’s sometimes more…
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A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…
