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Experience Matters writes, in concern with online commerce and the paradox of choice: “When we purchase products, we simply have too many choices to make…

Read the PostThere is no linearity

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If placement alone where the ONE criteria for ad success this would be the solution treatment. This low figure is expected to change radically• Neurological…

Read the PostNot a very good Idea

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Malcolm Gladwell in this presentation on PopTech! talks of people shifting their preferences from sophisticated to conservative alternatives when forced to describe something they haven’t…

Read the PostPeople don’t know what they want

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Slideshare just made my new slide-presentation “First impressions, marketing, brand and participants” their slide of the day . Peripheral vascular disease sildenafil dosage physiological reason…

Read the PostSlideshow of the day!

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Neurosciencemarketing.com writes about the effects of audio in marketing. An informative article specifically the reference to the “wineshop”-experiment where playing french music in the shop…

Read the PostThe importance of excellent sound

December 28 /

I find the navigation on the VW.com/safehappens website in the twilightzone between todays stereotypical “mainmenu”-navigation and photosynths “zoom and slide”-navigation . The latter one being…

Read the PostSmooth navigation

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Neuromarketing claims that “committed party voters did not process information in a rational or analytical manner.” (link) value in selected patients. generic viagra online Physical…

Read the PostRational or emotional marketing

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Everybody is discussing Google’s new launch; Knol .  On the official Google Blog. jeremiah Owyang Stowe Boyd Robert Scoble The BBC +++ But this isn’t…

Read the PostKnol is everywhere