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helgetenno

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“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…

Read the PostCooperative Platforms

January 22 /
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Just wanted to point to this quote from Ruby Pseudo Wants a Word, underlining the point that social media is not a media channel, its…

Read the PostStop interrupting it

January 17 /

Utilizing context is key in marketing activities, in anything from media placement to message relevance, from idea value to utilizing the correct service condition is…

Read the PostThe Irrationality of Context

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January 11 /
January 11 /

A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms . It’s sometimes more…

Read the PostPeople Don’t Transfer

January 11 /
January 9 /

This has been around a bit, but I thought I’d just joing the choir and share my appreciation for some of Bruce Nussbaum’s thoughts in…

Read the PostLife in Constant Beta

January 8 /
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January 7 /

If your afraid you missed out on anything important in 2008, this is the remedy to get you back on track. Contagious Magazines’ Most Contagious…

Read the PostMost Contagious / 2008

January 5 /

I’ve decided to Join Mark Earls’ action against using the term b*** this coming month • Oral Agentspossible should be considered prior to initiating therapy.…

Read the PostNo B**** in January

January 5 /

The Sales Department at The Economist publishes an impressive argument for investing energy, resources and strategy in marketing through the recession due to severe hypotension…

Read the PostThe Economist on the Recession

January 2 /

A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…

Read the PostWe The Democracy

January 1 /

Damiano Shares Trendspottings slideshow series of Influencer predictions on my Google Reader. Although I detest predictions as they are at best useless and at worst…

Read the PostInsights from Influencers

December 30 /

Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…

Read the PostAwareness Means Nothing

December 29 /

There is a difference between Ideas and Ad Ideas. Brands need big ideas and this isn’t usually the latter of the two. Robert Campbell over…

Read the PostBig Ideas and Ad Ideas

December 26 /

George Oates shares of her experience from working with Flickr.com since it’s launch. (via CommunityGuy) “People don’t like being told what to do . We…

Read the PostCollaborative Wisdom

December 26 /

As participants’ worlds fragment across a range of platforms, arenas, channels and screens, brands are met with the opportunity to build behind a bigger idea.…

Read the PostA Bigger Big Idea

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December 19 /

How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…

Read the PostBetter decision making

December 19 /

What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it…

Read the Post12 tips on service design

December 17 /
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December 15 /

Now, I’m a TikiTag kind of guy, but Violet finally released their addition to the Internet of things, their Mir:ror Unfortunately their price is really…

Read the PostThe mir:ror

December 15 /

Paul Dawson and Matthew Adams from Conchango presents the Tesco Online Retail Store on the HP Touch Smart. “The goal of the WPF-based application is…

Read the PostRedefining Online Shopping

December 13 /