It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
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helgetenno
Digital Marketing is going through some major and interesting changes, I wanted to focus on three of them and try to give them my introductionn.…
Building a stronger, more dedicated and involved audience by adding a range of activities and values across platform constellations, building on each others fragments and…
“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…
In the more services / utility based advertising and marketing landscape we need to start focusing our marketing on activities not individuals, on tasks and…
Read the PostDon’t market to consumers, market to situations.
What is the value of reach in numbers compared to reach in activity? What are the advantages of exposing millions of cocooned TV-viewers to your…
Read the PostWhat kind of reach should we really be concerned about?
Just wanted to point to this quote from Ruby Pseudo Wants a Word, underlining the point that social media is not a media channel, its…
Utilizing context is key in marketing activities, in anything from media placement to message relevance, from idea value to utilizing the correct service condition is…
Just thought I’d help spread this around . It’s David Avalon’s comprehensive take on the opportunities for digital marketing in 2009 . As is typical…
An overly focus on “technology” or platform seems to make our strategies partly blind to the richness that exists within the walls of digital media.…
Data aspires to become one of marketers greatest assets in the collaborative marketing landscape: Identifying the participants social object and then exploring ways to “feed”…
As we are expanding our strategies to include services and experiences Accessible becomes as important a part of the strategy as Relevant has been for…
A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms . It’s sometimes more…
People won’t spend as much attention on products as the marketers. People have their own lives to think about, not value statements or ideas. This…
This has been around a bit, but I thought I’d just joing the choir and share my appreciation for some of Bruce Nussbaum’s thoughts in…
I was listening to the Audiobook version of Groundswell this Christmas and surprisingly found the book really useful as an educational tool. It contains loads…
I came across yet another explanation of the social graph, this time via the excellent blog Mobile Youth. Unfortunately it falls into the same trap…
If your afraid you missed out on anything important in 2008, this is the remedy to get you back on track. Contagious Magazines’ Most Contagious…
I’ve decided to Join Mark Earls’ action against using the term b*** this coming month • Oral Agentspossible should be considered prior to initiating therapy.…
The Sales Department at The Economist publishes an impressive argument for investing energy, resources and strategy in marketing through the recession due to severe hypotension…
A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…
Damiano Shares Trendspottings slideshow series of Influencer predictions on my Google Reader. Although I detest predictions as they are at best useless and at worst…
Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…
There is a difference between Ideas and Ad Ideas. Brands need big ideas and this isn’t usually the latter of the two. Robert Campbell over…
George Oates shares of her experience from working with Flickr.com since it’s launch. (via CommunityGuy) “People don’t like being told what to do . We…
As participants’ worlds fragment across a range of platforms, arenas, channels and screens, brands are met with the opportunity to build behind a bigger idea.…
Is planning merely laying the strategic groundwork for the IDEA, or is it a bit bigger? Personally I think there is more to planning than…
Because of the financial down turn 2009 is looking to be the year of the short-term strategies. This is very understandable in a top-of-mind strategic…
Two articles earlier this week focused on 2009 as the year brands will forget about branding and focus on short-term response marketing . To me…
How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…
What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it…
The two things I love most about youth culture is first their blind fate in the opportunities from, and their adoption of, new trends in…
Augmented Reality is, as with everything else, already here . An ad for the MINI Convertible 09, on the back of the Auto Bild magazine,…
Now, I’m a TikiTag kind of guy, but Violet finally released their addition to the Internet of things, their Mir:ror Unfortunately their price is really…